The technology giant is releasing a brand new red phone expecting to capitalize on a lively colour scheme that could appeal to its huge base of consumers.

The red phones are available in the two iPhone 7 and iPhone 7 Plus models. They feature a red aluminum finish.

The telephones come in 128GB and 256GB storage variations. Pricing is inline or perhaps somewhat higher than other iPhone versions.

The 128GB version sells for $749. The iPhone 7 Plus goes for $869. Those enrolled in the iPhone Upgrade Program is going to have the ability to land one for $37 per month.

Apple has had a decade-long (RED) campaign, which leads to the Global Fund to combat AIDS. Apple said it's the world's largest corporate contributor to the Global Fund, leading to more than $130 million. The red telephone is reportedly a bit of this strategy. The business will give some cash to the charity for each phone sold.

Fans of Apple were surprised as well with the announcement of a new iPad. It replenishes the Air 2 already available on the market. It's a 9.7 in. retina display Apple is famous for. It includes a 64-bit A9 chip and 10 hours of battery life.

The iPad has many attributes Apple fans like such as Fingerprint, TouchID security. It includes the capacity to download and utilize over one million apps particularly for the device.

Also included is an 8-megapixel camera to shoot detailed images or 1080 HD video. Editing can be performed them directly on the iPad using Photos, iMovie, or a program from the App Store.

Pricing for the new iPad begins at $329 for a 32GB version. It can go as much as a $559 to get a version which has 128GB with cellular capability.

On a smaller scale, the iPhone SE is getting a boost in storage. The four inch screen telephone is getting a little more powerful while the purchase price remains the same at around $399.

Also of note is a new app called Clips. It is a free app and helps users combine video clips, photos and music to be shared through messages and social websites. Clips will be available shortly on iOS 10.3, with "artistic filters" contours and emojis.

Based on tapscape.com , Clips will automatically identify people in a movie and propose them as recipients of messages. The program then brings in components which are very popular in Instagram, Snapchat, Vine, Google Photos as well as many others.

The more recent devices, and lower priced iPad, are signs that Apple is redefining some products and the pricing structure. This new approach takes direct aim at several lower priced competitors. The Final Result could leave much of the competition not just seeing red, but a lot more